A new website coming soon > Australian Search Information & Business Advertising, a blog about all things SEO, SEM & Social Media with a focus on strategies that work for Australian businesses.
by Scott Shorter - Perth SEO & SEM Professional
The answer is in most cases two fold:
- No matter how good you think your current results are, it's unlikely that you’re number one for everything - there are always more rankings to chase.
- It’s not going to be long before somebody notices that they aren’t ranking as well as they used to…and if they’re savvy, you can count on them doing something about it.
It's therefore important to defend and improve upon your organic rankings with ongoing SEO efforts.
For a more in-depth case study you can read an article I co-authored at SUMO Digital Agency with my colleague Nick Partridge - SEO case study on just what can happen when you stop SEO.
Scott Shorter - SEO Specialist